Sunday, May 3, 2009

What is the best way to market to or survey Veterinary Technicians?

I am a small business owner looking at new business ideas, including ways to help Veterinary Technicians and Vet offices. I made a survey on survey monkey to find out Vet Tech%26#039;s ideas about the area I am considering for new business. I posted the survey on Craigslist and contacted some Vet Tech schools, but have only had 13 responses and I need 100!





Any suggestions where to post asking for Vet Techs to answer my survey? It isn%26#039;t for sales and doesn%26#039;t ask their contact information for a mailing list or anyting cheezy like that.





Thanks for any suggestions!





The survey is at:


http://www.surveymonkey.com/s.aspx?sm=Dr...





%26lt;a href=%26quot;http://www.surveymonkey.com/s.aspx... Here to take survey%26lt;/a%26gt;|||Couple of questions for you...why do you need 100? Statistical sampling techniques will give you a pretty accurate result with a sample size of 30.





Are you trying to get new clients or decide if this is a niche worth pursuing for your own start up business?





If it is the latter...try looking in http://inventory.overture.com for keywords about pets. It will give you a listing of common search terms for people who are looking for animal information. If you want to reach vet techs directly then you may want to get a Google Adword campaign going to target them specifically (email me if you need more info)





BTW...THE MOST IMPORTANT ASPECT OF BUSINESS IS...the list.





Most people shy away from that for spam reasons but if you don%26#039;t know who your customers are and how to reach them...how are you going to sell? I am sure there is a market for your service. You need a list. The best way to do this is to offer a summary report of your survey data if they are interested. Then the want to give you their email address. Don%26#039;t trick anyone on this one.





If you are willing to buy a list go to the library and get the SRDS. You will be able to get a list of vets.





Have you checked for google or yahoo groups for vets? You may want to try Linkedin dot com. It is the number one business social networking group (similar to MySpace, Facebook, etc...but for business professionals). It has over 5 million subscribers and it is free. (no I won%26#039;t make any money for that referral)





Best,


Angie

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